The New Normal™ movement is here because

Your friends need your help.

Your family needs your help. 

Human health needs human help.

Try saying ‘human health needs human help’ five times fast and you’ll get a glimpse at the complexity of the problem we’re all facing—and why teams across the country have spent the last 12 years creating a simple way to help all of us come together to solve it.

The cold, hard truth?

There’s an average 14-year wait for new cures, treatments, and health discoveries that could help your friends, family, future generations—and yourself.

That’s too long for any of us to wait.  So we’re helping shorten it by connecting you with the research teams championing the causes and health areas you care about with an easy-to-use Matchmaking Portal in spring 2020 — no overwhelming forms or super long medical words involved.

We’re people helping people so that health and happiness can be

The New Normal™ reality for all of us.

WHO WE ARE

The New Normal™ Campaign is championed by the Institute for Translational Medicine (ITM), a partnership between the University of Chicago and Rush in collaboration with Advocate Health Care, the Illinois Institute of Technology (Illinois Tech)Loyola University Chicago, and NorthShore University HealthSystem, as well as the Northwestern University Clinical and Translational Sciences (NUCATS) Institute and the University of Illinois at Chicago Center for Clinical and Translational Science (CCTS). The ITM, NUCATS, and CCTS are fueled by nearly $80 million from the National Institutes of Health (NIH) National Center for Advancing Translational Science (NCATS) Clinical and Translational Science Awards (CTSA) ProgramThe Michigan Institute for Clinical & Health Research shared its technology to help connect the public with research opportunities for this initiative.  The New Normal™ initiative is also supported by the Chicago Department of Public Health and other regional and national partners who believe in empowering everyone to get involved in making discoveries to improve human health.

PARTNERSHIPS

Special Thanks

axelrod
David Axelrod Former Chief Strategist & Senior Advisor to President Barack Obama
Director of UChicago's Institute of Politics
larrywertsquare
Larry Wert Former President Tribune Media and President of NBC O&O Stations
Veteran National Television and Broadcast Executive
Jonah Bergersq
Jonah Berger, PHD Marketing Professor at The Wharton School of the University of Pennsylvania
International Bestselling Author & Expert in How Ideas Catch On
McGhee Williams Osse
McGhee Williams Osse Co-CEO of Burrell Communications Group
National Multicultural Advertising Leader

Other Cool Things

Beyond the game-changing TNN Matchmaking Portal, we hang out and help out on our podcast and on social media @BeTheNewNorm – all kicking off in spring 2020!

Join us in the physical world too—by participating in studies and throwing events to celebrate breakthroughs, Very Important Participants (VIPs), and study teams. 

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