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The New Normal™ Campaign works to shorten the average 14-year wait for cures, new treatments, and discoveries that could help you and your friends and family. We make health research easily accessible by matching you with opportunities in the areas you care about the most and by sharing the breakthroughs you and your loved ones can use to live a healthier, longer life. Join the movement and learn more at

The New Normal™ Campaign is championed by the Institute for Translational Medicine (ITM), a partnership between the University of Chicago and Rush in collaboration with Advocate Health Care, the Illinois Institute of Technology (Illinois Tech), Loyola University Chicago, and NorthShore University HealthSystem, as well as the Northwestern University Clinical and Translational Sciences (NUCATS) Institute and the University of Illinois at Chicago Center for Clinical and Translational Science (CCTS). The ITM, NUCATS, and CCTS are fueled by nearly $80 million from the National Institutes of Health (NIH) National Center for Advancing Translational Science (NCATS) Clinical and Translational Science Awards (CTSA) Program. The New Normal™ movement is also supported by the Chicago Department of Public Health and other regional and national partners who believe in empowering everyone to get involved in making discoveries to improve human health.